In today’s time, food has become much more; it has evolved as an emotion and a way to connect with people and places. From typical cooking TV shows in earlier times to competitions (like “Master Chef”) being held these days, food now has its own celebrity and media bracket with the top level of human engagement not witnessed previously.
It Started a Century Ago
The evolution of the food experience has not been a topic for discussion recently; it dates back a century ago. When the Futurist movement was disrupting the foundation of social life, they began focusing on food to change people’s everyday experience of eating. In his controversial book, Futurist Cookbook, Marinetti has even outlined the guidelines for having a perfect meal. Some of its highlights were:
- Origination of appetizing food sculpture to soothe the eyes and invoke the senses before tempting the mouth.
- Use of perfume to enhance the aroma.
- Doing away with cutlery to recover “prelabial tactile pleasure.”
These rules and mannerisms in the Futurist Cookbook were considered “an artistic joke” by many at that time. Although undeniably some of the recipes and rules were completely unfitting in any food culture, Marinetti’s idea of transforming food into a multi-sensory experiment had a strong message – Regardless of the fact that what you eat or where you are from, food is not just a mean to satisfy your hunger: It’s an experience. His belief holds much more meaning today than it ever had.
Experience Matters, But How to Make it Worth?
Food businesses running ahead in the race have discovered the most efficient model, which is both the least expensive and offers a unique and all-around experience. Such entities have witnessed significant growth in the number of returning customers. Now, for anyone dining in a restaurant, the effort put in the kitchen matters less than how it was served to the table. Even the most delicious cheesecake may not feel sweet to a guest if it falls short of their anticipated experience – not so welcoming host/servers, dull ambiance, inadequate food presentation, inefficient customer service, etc.
Visually Appealing, More Appetizing
The food presentation is usually a deciding factor in how we taste it. After all, we “eat with our eyes” first. Imagine if you are presented with blue tomato ketchup or green chocolate cake on the table. Such a mix-up can confuse the senses and might create an unexpected taste experience.
The Texture of Food Also Matters
A dish with an unpleasant texture can put you off from eating it. Whereas the same dish, when presented with a pleasing texture, can make the food more flavorful. Here, our senses play a complete role in determining the experience. We relate ice cream with cold and chips with crispiness. If they are served in a different texture, we might not appropriately connect the taste with the food.
Sound Plays a Role in Eating
While some of you may consider it weird, sound has its significance in enhancing the appetite and experience. Listening to soft jazz or classical music can be more soothing when enjoying Italian food than listening to the metal with Mediterranean food.
If It Smells Well, it Goes Well
Some of the ingredients used in food neither enhance the taste nor do they add to the texture, but they are still included. Do you know why? Because they please our smelling senses. When the taste and smell senses combine, it allows us to experience the authentic flavor of the food. During the pandemic, some of you might have noticed how flavorless a food becomes if your taste or smell senses become ineffective. All in all, restaurateurs who know the art of satisfying the senses can offer the guests a remarkable dining experience.
CookinGenie is Everything About the “Food Experience”
To have a great food experience, you don’t have to visit a top-rated restaurant every time, especially when you are in Ohio. With CookinGenie’s chef service, the same feeling can be well-served in your home.
Hire a personal chef from CookinGenie
CookinGenie houses a team of verified chefs who possess skills in preparing a variety of cuisines, including American, Italian, Thai, Chinese, Middle East, Indian, Japanese, etc. So, whether you wish to hire a personal chef for two or a dozen, CookinGenie can be the answer to your cooking hassles.
Leave Everything to Genie for a Delicious Time
CookinGenies’s personal chef service ensures that you have a memorable time with your guests. Therefore, their Chef (or Genie as they call them) makes all the arrangements for buying groceries, preparing and presenting the food, and cleaning the area before leaving. Rest, you can be assured that your guests will not have just food but an experience when you welcome them to the dining.
How can I hire a personal chef from CookinGenie?
Hiring a personal chef from CookinGenie is as simple as hiring a cab online. Just visit the CookinGenie website and place your order as per your choice of cuisine, chef, and date & time. Any special requests? Feel free to provide it before making the payment. The genie will be there on time with all the groceries to prepare and serve scrumptious food for everyone. All you need to do is dress up, host your guest(s) and enjoy!
Leave a Reply