Last Updated on November 17, 2023 by Food Articles
The efficiency of your drive-thru holds substantial sway over the success of your Quick Service Restaurant (QSR) in today’s demanding landscape. Drive-thru sales constitute approximately 70% of fast-food revenue, amounting to billions of dollars monthly for the industry. The pace at which customers navigate your drive-thru not only influences their satisfaction but significantly impacts your overall profitability. A faster drive-thru experience translates to delighted patrons, positive word-of-mouth, and the capacity to serve more customers, ultimately leading to increased profits.
Infographic Provided By drive up window manufacturers, Quikserv
Enhancing the speed of your drive-thru can be approached in various ways. Start by evaluating the ease with which patrons can place orders. The visibility of your signage from customers’ cars matters; creating large, legible displays with images expedites the ordering process. Incorporating an order confirmation screen reduces errors and accelerates service by allowing customers to visually review their orders, bypassing the need for the cashier to verbally repeat each item.
Addressing order modifications is another crucial aspect. Manual entry of changes by cashiers can be time-consuming, resulting in longer wait times and potential dissatisfaction. Implementing an order recall screen enables cashiers to address specific changes without the need to delete and re-enter the entire order.
Efficiency in payment and food delivery is equally vital for a swift drive-thru experience. Automatic windows facilitate quicker food handovers, while optimizing cash transactions through a Point of Sale (POS) system with a fast-tender feature expedites the process. This feature predicts the cash amount a customer may pay, allowing the cashier to tap the appropriate button instead of manually entering the entire cash amount, thereby producing the correct change automatically.
Embracing digital technology, such as online stores or apps, emerges as a rapidly growing option to streamline order delivery. These innovative methods reduce order placement time, minimize the risk of errors, and eliminate the in-person payment process at the restaurant, significantly boosting the speed of service and output in the drive-thru lane.
For further insights into the importance of drive-thru speed, refer to the accompanying resource.